All colleges, academic departments, administrative offices, and research centers have been provided with official endorsed sub-brand logos created by University Communications and Public Affairs (UCPA). These are the approved marks that should be used to represent these areas across promotional products, merchandise, and communications.
These official endorsed sub-brand logos help create a consistent visual identity across the University and eliminate the use of inconsistent or self-designed marks that can dilute the Lehigh brand and create confusion.
College Logos
Endorsed Sub-Brand Logos
Departments & Offices
To maintain a consistent and recognizable institutional identity, academic colleges, departments, administrative offices and programs must use their approved brand treatments when representing their area on promotional products, merchandise and other branded materials.
Option 1: Use Your Official Endorsed Sub-Brand Logo (Recommended)
If your college, department, office, or program has an official endorsed sub-brand logo created by University Communications and Public Affairs (UCPA), this is the approved mark that must be used to identify your area.
Official lockups are the University's designated visual identities for academic and administrative units and should be used whenever department or office identification is needed.
Option 2: Use the Lehigh University Primary Logo
If identifying a specific department or office is not necessary, the Lehigh University primary logo may be used by itself. This option is appropriate for merchandise intended to represent the University as a whole rather than an individual department, office, or program.
This option is appropriate for merchandise intended to represent the University as a whole rather than an individual department, office, or program.
Unapproved Brand Treatments
Academic colleges, departments, administrative offices, research centers, and programs may not create, alter, or substitute logos or visual identities in place of their official endorsed sub-brand lockup or the University's primary logo.
This includes:
- Creating a new department or office logo
- Altering an official University logo or lockup
- Combining the Lehigh logo with another graphic to create a new mark
- Using an unofficial logo as the primary identifier for a department, office, or program
These standards help maintain a consistent visual identity across the University and prevent confusion about official University entities.
If an academic entity would like to use a symbol without combining their lockup logo on materials, that is allowed. However, the master brand or appropriate brand extension lockup logo must be used in addition to the graphic element but separate from the graphic design.
Programs, Organizations & Initiatives
Programs, organizations and initiatives that do NOT have an official brand extension lockup (such as organizations, initiatives, campaigns or select programs) should not create independent or custom logos.
Instead, they should consider one of the following:
Option 1: Use the Lehigh Master Brand
In many cases, the strongest and most recognizable solution is to use the official Lehigh logo and present the program or department name separately.
For example, on apparel or promotional materials, the Lehigh logo may appear on one side while the department, office or program name appears independently on the opposite side. This approach reinforces the institutional brand while providing clear identification for the sponsoring unit.
Option 2: Create an Unofficial Identifier
When a more distinctive identifier is needed for internal communications, events or limited-use applications, an unofficial identifier may be created by typesetting the entity name in Dopis above the one-line Lehigh wordmark, separated by a horizontal rule.
This treatment provides a consistent and branded way to identify programs, organizations and initiatives without creating a separate logo.
Unofficial identifiers:
- are intended for internal or limited-use applications;
- should always appear in conjunction with the Lehigh master brand;
- are not official logos or brand extensions; and
should never replace the official Lehigh logo or be used as a standalone institutional mark.
Examples of this treatment are provided below.
Option 3: Creating a Tier-Two Promotional Logo
Another option is to create a Tier-Two Promotional Logo, as outlined in the Brand Hub.
Typography & Font
Any type in the mark should be set in one of the Lehigh brand fonts or the Google font brand substitutes.
Colors
Colors used in the mark should come from Lehigh’s color palette. Logos should be developed in full color and knockout for use over dark and light backgrounds for maximum visibility.
Graphics & Icons
Any graphics or icons created as part of the logo should not manipulate the Lehigh logo or shield. Refer to the logo parameters included in the brand guidelines. Do not use the Lehigh logo or shield in your design.
Layout & Placement Guidance
If you would like to use the Lehigh logo, the name or logo of the office/department must be placed separately from the Lehigh logo (ex. Lehigh logo on right of shirt, "Communications & Public Affairs" on the left side).
Option 4: Official Lehigh Logo with Department Name Placed Separately
If you would like to use the Lehigh logo along with the name or logo of the office/department, it must be placed separately from the Lehigh logo (ex. Lehigh logo on right of shirt, "Communications & Public Affairs" on the left side).